Globally social media has completely changed how people connect communicate and consume information. However the top social media platforms in saudi arabia narrative is even more fascinating. Its a way of life not just a means of communication.
top social media platforms in saudi arabia such as X (formerly Twitter) TikTok and Snapchat play a significant role in shaping opinions trends and even purchasing decisions with 94. 03 percent of internet users in the Kingdom actively using them. Saudi Arabia stands out due to its remarkable top social media platforms in saudi arabia adoption and the subtle cultural differences that influence platform preferences. In a culture that values discretion Snapchat's privacy features are highly relatable while X fosters candid communication by using pseudonyms. Brands can reach one of the most active audiences on platforms like Instagram and TikTok which are dominated by younger demographics.This offers businesses a rare opportunity to reach a market that values both creativity and cultural fit.
This blog will discuss the social media trends in Saudi Arabia the top social media platforms in saudi arabia that are ruling the market and tactics that companies can employ to successfully interact with one of the worlds most dynamic markets.
Top Social Media Platforms in Saudi Arabia (2025):
Social media is the primary means of communication connection and information sharing in Saudi Arabia.
Over 99 percent of people will be using social media on a daily basis by 2025. Over 34 million people are involved.
In the Kingdom its critical to know where attention resides when developing a brand introducing a product or crafting a message.
The top social media platforms in saudi arabia today are described in this report along with their implications for communication culture and business.
Where People Spend Their Time:
| Platform | Penetration Rate | Estimated Users |
| 86.3% | 29.6 million | |
| 77.1% | 29.2 million | |
| Snapchat | 72.1% | 24.7 million |
| TikTok | 100.6% | 34.3 million |
| 44.8% | 17.0 million | |
| X (formerly Twitter) | 45.7% | 15.7 million |
| Messenger | 43.8% | 14.8 million |
| 30.0% | 11.4 million |
Because of cross-device behavior and the use of multiple accounts penetration surpasses 100 percent.
Top Social Media Platforms in Saudi Arabia Trends:
Here are several significant social media trends that are quickly gaining popularity and changing how businesses function in Saudi Arabia:
1- Growth of influencer marketing:
Influencers in Saudi Arabia are credible voices that influence consumer perspectives and steer buying choices. The Influencer Advertising market in Saudi Arabia is expected to see ad spending climb to $95.69 million by 2025, with a projected annual growth rate (CAGR 2025–2029) of 9.82%, resulting in a market volume of $139.20 million by 2029. In 2025, it is anticipated that $3.58 will be spent on influencer advertising for each internet user. These figures emphasize the significance of influencer marketing tactics.
2- Rise in popularity of short-form video content:
Due to the popularity of YouTube TikTok and Instagram short-form video content has grown in popularity on top social media platforms in saudi arabia. By 2028 it is anticipated that short-form video advertising will reach a market volume of $127. 2 million. Brief narratives in short videos captivate viewers fostering strong emotional bonds and improving brand recall.
3- The rise of social commerce:
Social commerce is transforming the shopping experience for consumers in Saudi Arabia by embedding buying features directly within social platforms such as Instagram, TikTok, and Facebook.
At a compound annual growth rate (CAGR) of 24. 6 percent the Saudi Arabian social commerce market is projected to reach $51 billion in 2029. Due to the nations high rates of mobile and social media penetration businesses can now more easily reach their target audiences and increase sales through top social media platforms in saudi arabia.
Social media tactics for Saudi Arabia:
To succeed in the evolving top social media platforms in saudi arabia landscape of Saudi Arabia in 2025, you might implement these social media tactics:
Produce relevant material:
It's essential to customize material to connect with Saudi language and culture. Creating content that resonates with local customs and traditions fosters a stronger audience connection. Creating Arabic material for top social media platforms in saudi arabia is vital for marketing success because the majority of users in Saudi Arabia engage mostly in Arabic.
Create a genuine presence by using local dialects, idioms, and cultural allusions. Furthermore, the use of AI technologies to evaluate user behavior and preferences enables firms to develop tailored material and advertisements, boosting user interaction and conversion rates
Include interactive content types:
To encourage active involvement and improve the client experience, make use of quizzes, polls, and augmented reality (AR) experiences.
Due to their high degree of nationalism and cultural pride, the Saudi audience is especially receptive to these formats. By facilitating more personal interactions with users, interactive content helps businesses boost brand loyalty on top social media platforms in saudi arabia
Stress social responsibility and sustainability:
Consumers are increasingly drawn to brands that support social causes and sustainability. Demonstrating your brand's commitment to these principles not only fosters trust and loyalty but also strikes a chord with the younger, more socially conscious demographic in the Kingdom.
In a congested market, linking your brand with positive change can help it stand out to a Saudi audience that values social progress and national identity.
Make use of keywords and hashtags:
The use of specific hashtags and keywords, especially in Arabic, can increase the visibility of content to Arabic-speaking consumers. This strategy guarantees that the intended audience receives the material successfully.
Interact with customers directly:
Users of social media in Saudi Arabia frequently search for companies via these channels. Promoting user-generated content and having real discussions can strengthen brand loyalty.
Additionally, use these top social media platforms in saudi arabia to provide customer care by responding quickly to questions and concerns. Businesses must also make data protection a priority in order to establish and sustain customer trust as worries about data security and privacy increase.
Concentrate on micro-influencers:
In Saudi Arabia, micro-influencers are becoming more popular, while major influencers are still important. Micro-influencers, who have smaller but more active audiences, establish a more real and reliable relationship with specialized markets. By collaborating with these influencers, you may run more targeted campaigns and improve interaction on top social media platforms in saudi arabia.
Regularity and consistency in content posting:
Maintaining a consistent brand voice and frequently sharing high-quality content are essential for fostering brand loyalty and awareness. In a fiercely competitive industry, creating a content calendar for top social media platforms in saudi arabia and adhering to a regular posting schedule help guarantee that your brand remains top of mind.
As Saudis continue to utilize social media to interact with others who share their interests, consistency also aids in establishing a robust community around your brand.
Riyadh: A Digital Hub:
