Popular Trends and Strategies for top social media platforms in saudi arabia 2025

Globally social media has completely changed how people connect communicate and consume information. However the top social media platforms in saudi arabia narrative is even more fascinating. Its a way of life not just a means of communication.

top social media platforms in saudi arabia such as X (formerly Twitter) TikTok and Snapchat play a significant role in shaping opinions trends and even purchasing decisions with 94. 03 percent of internet users in the Kingdom actively using them. Saudi Arabia stands out due to its remarkable top social media platforms in saudi arabia adoption and the subtle cultural differences that influence platform preferences. In a culture that values discretion Snapchat's privacy features are highly relatable while X fosters candid communication by using pseudonyms. Brands can reach one of the most active audiences on platforms like Instagram and TikTok which are dominated by younger demographics.This offers businesses a rare opportunity to reach a market that values both creativity and cultural fit.

This blog will discuss the social media trends in Saudi Arabia the top social media platforms in saudi arabia that are ruling the market and tactics that companies can employ to successfully interact with one of the worlds most dynamic markets.

Top Social Media Platforms in Saudi Arabia (2025):

Social media is the primary means of communication connection and information sharing in Saudi Arabia.

Over 99 percent of people will be using social media on a daily basis by 2025. Over 34 million people are involved.

In the Kingdom its critical to know where attention resides when developing a brand introducing a product or crafting a message.

The top social media platforms in saudi arabia today are described in this report along with their implications for communication culture and business.

Where People Spend Their Time:

Platform	Penetration Rate	Estimated Users
WhatsApp	86.3%	29.6 million
Facebook	77.1%	29.2 million
Snapchat	72.1%	24.7 million
TikTok	100.6%	34.3 million
Instagram	44.8%	17.0 million
X (formerly Twitter)	45.7%	15.7 million
Messenger	43.8%	14.8 million
LinkedIn	30.0%	11.4 million

Because of cross-device behavior and the use of multiple accounts penetration surpasses 100 percent.

Top Social Media Platforms in Saudi Arabia Trends:

Here are several significant social media trends that are quickly gaining popularity and changing how businesses function in Saudi Arabia:

1- Growth of influencer marketing:

Influencers in Saudi Arabia are credible voices that influence consumer perspectives and steer buying choices. The Influencer Advertising market in Saudi Arabia is expected to see ad spending climb to $95.69 million by 2025, with a projected annual growth rate (CAGR 2025–2029) of 9.82%, resulting in a market volume of $139.20 million by 2029. In 2025, it is anticipated that $3.58 will be spent on influencer advertising for each internet user. These figures emphasize the significance of influencer marketing tactics.

2- Rise in popularity of short-form video content:

Due to the popularity of YouTube TikTok and Instagram short-form video content has grown in popularity on top social media platforms in saudi arabia. By 2028 it is anticipated that short-form video advertising will reach a market volume of $127. 2 million. Brief narratives in short videos captivate viewers fostering strong emotional bonds and improving brand recall.

3- The rise of social commerce:

Social commerce is transforming the shopping experience for consumers in Saudi Arabia by embedding buying features directly within social platforms such as Instagram, TikTok, and Facebook.

At a compound annual growth rate (CAGR) of 24. 6 percent the Saudi Arabian social commerce market is projected to reach $51 billion in 2029. Due to the nations high rates of mobile and social media penetration businesses can now more easily reach their target audiences and increase sales through top social media platforms in saudi arabia.

Social media tactics for Saudi Arabia:

To succeed in the evolving top social media platforms in saudi arabia landscape of Saudi Arabia in 2025, you might implement these social media tactics:

Produce relevant material:

It's essential to customize material to connect with Saudi language and culture. Creating content that resonates with local customs and traditions fosters a stronger audience connection. Creating Arabic material for top social media platforms in saudi arabia is vital for marketing success because the majority of users in Saudi Arabia engage mostly in Arabic.

Create a genuine presence by using local dialects, idioms, and cultural allusions. Furthermore, the use of AI technologies to evaluate user behavior and preferences enables firms to develop tailored material and advertisements, boosting user interaction and conversion rates

Include interactive content types:

To encourage active involvement and improve the client experience, make use of quizzes, polls, and augmented reality (AR) experiences.

Due to their high degree of nationalism and cultural pride, the Saudi audience is especially receptive to these formats. By facilitating more personal interactions with users, interactive content helps businesses boost brand loyalty on top social media platforms in saudi arabia

Stress social responsibility and sustainability:

Consumers are increasingly drawn to brands that support social causes and sustainability. Demonstrating your brand's commitment to these principles not only fosters trust and loyalty but also strikes a chord with the younger, more socially conscious demographic in the Kingdom.

In a congested market, linking your brand with positive change can help it stand out to a Saudi audience that values social progress and national identity.

Make use of keywords and hashtags:

The use of specific hashtags and keywords, especially in Arabic, can increase the visibility of content to Arabic-speaking consumers. This strategy guarantees that the intended audience receives the material successfully.

Interact with customers directly:

Users of social media in Saudi Arabia frequently search for companies via these channels. Promoting user-generated content and having real discussions can strengthen brand loyalty.

Additionally, use these top social media platforms in saudi arabia to provide customer care by responding quickly to questions and concerns. Businesses must also make data protection a priority in order to establish and sustain customer trust as worries about data security and privacy increase.

Concentrate on micro-influencers:

In Saudi Arabia, micro-influencers are becoming more popular, while major influencers are still important. Micro-influencers, who have smaller but more active audiences, establish a more real and reliable relationship with specialized markets. By collaborating with these influencers, you may run more targeted campaigns and improve interaction on top social media platforms in saudi arabia.

Regularity and consistency in content posting:

Maintaining a consistent brand voice and frequently sharing high-quality content are essential for fostering brand loyalty and awareness. In a fiercely competitive industry, creating a content calendar for top social media platforms in saudi arabia and adhering to a regular posting schedule help guarantee that your brand remains top of mind.

As Saudis continue to utilize social media to interact with others who share their interests, consistency also aids in establishing a robust community around your brand.

Riyadh: A Digital Hub:

• Due to its expanding population and tech-savvy youth, Riyadh has emerged as a center for social media innovation. Social media has become a more important part of daily life due to a number of important factors, which will continue to grow by 2025:
• High Internet Penetration: Riyadh has one of the highest digital penetration rates in the region, with more than 95% of its inhabitants going online every day.
• Government Assistance for Digital Transformation: Social media has expanded as a result of programs like the advancement of smart city constructions and e-commerce under Vision 2030.
• Youth-Driven Trends: About 70% of the population of Saudi Arabia is under 35 years old, making daily use of social media sites like Instagram, TikTok, and Snapchat essential.
• Arabic Content Production: Riyadh takes the lead in creating localized Arabic content that appeals to audiences both locally and internationally.

Creating the Future of Social Media Marketing in Riyadh:

The Middle East's social media landscape is active, full of potential, and very impactful in molding consumer behavior. These platforms are the cornerstone of brand visibility, growth, and success for forward-thinking organizations, not simply optional tools.

At IM Holding Arabia, we are not simply a digital agency; we are your strategic allies in transformation. Our social media marketing strategies are created and implemented using a data-driven, creative-first strategy, resulting in quantifiable performance and a significant impact. We've got you covered whether you're looking to excel on Instagram, experiment with TikTok virality, or develop thought leadership on YouTube.

FAQs

How may a social media strategy that spans several platforms benefit my company in Saudi Arabia?

By utilizing several platforms, companies may target different audience groups, increase engagement, and boost conversions by delivering specialized messages and material formats.

What is IM Holding Arabia's proficiency in Instagram marketing?

We are experts in outcome-driven Instagram marketing tactics for companies based in Saudi Arabia, such as visual content creation, paid advertisements, influencer marketing, and performance analysis.

Is TikTok truly beneficial for business-to-business companies?

Definitely. TikTok is not only for fun. Even B2B companies may captivate decision-makers and clarify their value propositions through imaginative storytelling.

How can I tell which platform is ideal for my brand?

To align your brand objectives with the appropriate platforms, maximizing ROI and efficiency, IM Holding Arabia performs in-depth market and audience analysis.

In Saudi Arabia,what sort of coverage does IM Holding Arabia offer for social media marketing initiatives?

Our comprehensive performance dashboards include insights on ROI, conversions, engagement, and reach across all prominent platforms.

How soon should I anticipate my initiatives to produce results?

Early participation and reach can be observed in one to two weeks, depending on your objectives. The three-month cycle maximizes conversions and long-term ROI.