{"id":14625,"date":"2026-08-11T17:59:12","date_gmt":"2026-08-11T14:59:12","guid":{"rendered":"https:\/\/imholding.co\/?p=14625"},"modified":"2026-08-11T17:59:12","modified_gmt":"2026-08-11T14:59:12","slug":"%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d9%85%d9%85%d9%88%d9%84-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83","status":"publish","type":"post","link":"https:\/\/imholding.co\/ar\/%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d9%85%d9%85%d9%88%d9%84-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83\/","title":{"rendered":"\u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643: 7 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0628\u064a\u0639\u0627\u062a"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]\u0647\u0644 \u062a\u0646\u0641\u0642 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0644\u0643\u0646 \u0627\u0644\u0640 Leads \u0623\u0648 Sales \u0644\u0627 \u062a\u0623\u062a\u064a \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0642\u0639\u0647\u0627\u061f \u0642\u062f \u062a\u062d\u0635\u0644 \u062d\u0645\u0644\u062a\u0643 \u0639\u0644\u0649 \u0622\u0644\u0627\u0641 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u0644\u0627 \u064a\u062a\u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u064a\u0646.<\/p>\n<p>\u0648\u0647\u0646\u0627 \u062a\u0643\u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0644\u064a\u0633\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a. \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u064a\u0642\u0627\u0633 \u0628\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 Conversion \u0641\u0639\u0644\u064a \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0648\u0623\u0647\u062f\u0627\u0641 \u0646\u0634\u0627\u0637\u0643.<\/p>\n<p>\u0644\u0630\u0644\u0643\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0628\u062f\u0623 \u0628\u0641\u0647\u0645 \u0646\u0634\u0627\u0637\u0643 \u0648\u062c\u0645\u0647\u0648\u0631\u0643\u060c \u062b\u0645 \u0628\u0646\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 IM Holding Arabia \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0625\u0644\u0649 \u0641\u0631\u0635 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0646\u0645\u0648.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u062d\u0642\u0642 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0642\u0639\u0647\u0627\u061f<\/h2>\n<p>\u0642\u062f \u062a\u0646\u0641\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/imholding.co\/ar\/%d9%85%d8%a7%d9%87%d9%88-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84\/\">\u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644<\/a><\/span> \u0648\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0643\u062b\u064a\u0631\u0629\u060c \u0644\u0643\u0646 \u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u063a\u0627\u0644\u0628\u064b\u0627 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u062d\u062f\u0647\u060c \u0648\u0625\u0646\u0645\u0627 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0627\u0644\u0639\u0631\u0636\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0623\u0648 \u0637\u0631\u064a\u0642\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u0627\u0644\u0640 Conversion\u060c \u0641\u0644\u0627 \u064a\u0643\u0641\u064a \u0623\u0646 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635\u061b \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0648\u062a\u062f\u0641\u0639\u0647\u0645 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0648\u0646 \u062a\u062d\u0642\u064a\u0642 \u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/h3>\n<p>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0644\u0627 \u062a\u0639\u0646\u064a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u0644\u062d\u0645\u0644\u0629 \u0647\u062f\u0641 \u0648\u0627\u0636\u062d\u060c \u0642\u062f \u062a\u064f\u0646\u0641\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u0634\u062a\u0631\u064a.<\/p>\n<p>\u062d\u062f\u062f \u0623\u0648\u0644\u064b\u0627 \u0645\u0627 \u062a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647: Leads\u060c \u0631\u0633\u0627\u0626\u0644\u060c \u062d\u062c\u0648\u0632\u0627\u062a \u0623\u0648 \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062b\u0645 \u0627\u0628\u0652\u0646\u0650 \u0627\u0644\u062d\u0645\u0644\u0629 \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0647\u0648\u0631 \u063a\u064a\u0631 \u0645\u0624\u0647\u0644 \u0644\u0644\u0634\u0631\u0627\u0621<\/span><\/h3>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0643 \u062c\u064a\u062f\u064b\u0627\u060c \u0644\u0643\u0646 \u0648\u0635\u0648\u0644\u0647 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0637\u0623 \u0633\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0636\u0639\u064a\u0641\u0629.<\/p>\n<p>\u0631\u0643\u0632 \u0639\u0644\u0649:<\/p>\n<ul>\n<li aria-level=\"1\">\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647.<\/li>\n<li aria-level=\"1\">\u0645\u0648\u0642\u0639\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647.<\/li>\n<li aria-level=\"1\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627.<\/li>\n<li aria-level=\"1\">\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0646 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0646\u0634\u0627\u0637\u0643 \u0633\u0627\u0628\u0642\u064b\u0627.<\/li>\n<\/ul>\n<p>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u0628\u0631.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/span><\/h3>\n<p>\u0622\u0644\u0627\u0641 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0644\u0627 \u062a\u0639\u0646\u064a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 Conversion Rate \u0648Cost per Lead \u0648Cost per Conversion\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0641\u0642\u0637.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0636\u0639\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/span><\/h3>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0648\u0636\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0633\u0631\u0639\u0629:<\/p>\n<ol>\n<li aria-level=\"1\">\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0644\u0647\u0627.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<\/ol>\n<p>\u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0627\u0644\u0640 Creative \u0648\u0627\u0644\u0640 Copy \u0648\u0627\u0644\u0640 Offer \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0641\u064a\u0632\u0647.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0625\u0647\u0645\u0627\u0644 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h3>\n<p>\u0642\u062f \u064a\u0646\u062c\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0644\u0643\u0646 \u064a\u062e\u0633\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u064a\u0647 \u0628\u0633\u0628\u0628 \u0635\u0641\u062d\u0629 \u0628\u0637\u064a\u0626\u0629 \u0623\u0648 \u0639\u0631\u0636 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d.<\/p>\n<p>\u062a\u0623\u0643\u062f \u0645\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u062a\u0648\u0627\u0641\u0642\u0647\u0627 \u0645\u0639 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0648\u0636\u0648\u062d \u0627\u0644\u0640 CTA\u060c \u0648\u0633\u0647\u0648\u0644\u0629 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0625\u062c\u0631\u0627\u0621.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0639\u062f\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/span><\/h3>\n<p>\u0644\u0627 \u062a\u0637\u0644\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062a\u0631\u0643\u0647\u0627 \u062f\u0648\u0646 \u0645\u062a\u0627\u0628\u0639\u0629. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0640 Creative \u0648\u0627\u0644\u0640 Copy \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0640 Offer\u060c \u062b\u0645 \u0648\u062c\u0651\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c.<\/p>\n<p>\u0625\u0637\u0644\u0627\u0642 \u2192 \u0642\u064a\u0627\u0633 \u2192 \u0627\u062e\u062a\u0628\u0627\u0631 \u2192 \u062a\u062d\u0633\u064a\u0646 \u0647\u064a \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u064a\u062a\u062d\u0648\u0644 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0625\u0644\u0649 \u0645\u0635\u062f\u0631 \u0639\u0645\u0644\u0627\u0621\u061f<\/h2>\n<p>\u0644\u064a\u0633 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0623\u0646 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0641\u0642\u0637. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c: \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644\u060c \u0637\u0644\u0628\u060c \u062d\u062c\u0632 \u0623\u0648 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621.<\/p>\n<p>\u0648\u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643\u060c \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u062d\u0645\u0644\u0629 \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646 \u062c\u064a\u062f. \u0643\u0644 \u062e\u0637\u0648\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u064a\u0647\u0627\u060c \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0648\u062d\u062a\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 Conversion \u0648\u0627\u0636\u062d<\/span><\/h3>\n<p>\u0627\u0628\u062f\u0623 \u0628\u0633\u0624\u0627\u0644 \u0628\u0633\u064a\u0637: \u0645\u0627\u0630\u0627 \u0623\u0631\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0641\u0639\u0644\u061f<\/p>\n<p>\u0647\u0644 \u062a\u0631\u064a\u062f \u0645\u0646\u0647 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u061f \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0644\u0629\u061f \u062a\u0633\u062c\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u061f \u0623\u0645 \u062d\u062c\u0632 \u062e\u062f\u0645\u0629\u061f<\/p>\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u064a\u062c\u0639\u0644 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629\u060c \u0648\u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0641\u0639\u0644\u064b\u0627.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0631\u062d\u0644\u062a\u0647 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629<\/span><\/h3>\n<p>\u0644\u064a\u0633 \u0643\u0644 \u0634\u062e\u0635 \u064a\u0631\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621 \u0641\u0648\u0631\u064b\u0627.<\/p>\n<p>\u0647\u0646\u0627\u0643 \u0639\u0645\u064a\u0644 \u064a\u0633\u0645\u0639 \u0639\u0646\u0643 \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0648\u0622\u062e\u0631 \u064a\u0639\u0631\u0641 \u0639\u0644\u0627\u0645\u062a\u0643 \u0644\u0643\u0646\u0647 \u0645\u0627 \u0632\u0627\u0644 \u064a\u0642\u0627\u0631\u0646\u060c \u0648\u0634\u062e\u0635 \u062b\u0627\u0644\u062b \u064a\u0628\u062d\u062b \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0646 \u062d\u0644 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0631\u064a\u0628\u064b\u0627.<\/p>\n<p>\u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062d\u062f\u062b \u0645\u0639 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0627\u0633\u0628\u0629. \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062c\u0630\u0628 \u0639\u0645\u064a\u0644\u064b\u0627 \u062c\u062f\u064a\u062f\u064b\u0627 \u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u0630\u064a \u064a\u0642\u0646\u0639 \u0639\u0645\u064a\u0644\u064b\u0627 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621<\/span><\/h3>\n<p>\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u062f\u062f \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u062f\u062f \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0627\u0644\u0623\u0641\u0636\u0644 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c \u062d\u0642\u064a\u0642\u064a \u0644\u0645\u0627 \u062a\u0642\u062f\u0645\u0647\u060c \u062b\u0645 \u0628\u0646\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0648\u0644\u0647\u0645.<\/p>\n<p>\u0648\u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<\/p>\n<ul>\n<li aria-level=\"1\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0646\u0634\u0627\u0637.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0633\u0627\u0628\u0642\u064b\u0627.<\/li>\n<li aria-level=\"1\">\u062c\u0645\u0647\u0648\u0631 Retargeting \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646.<\/li>\n<\/ul>\n<p>\u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u062a\u0635\u0628\u062d \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u064a \u0645\u0642\u0646\u0639<\/span><\/h3>\n<p>\u062d\u062a\u0649 \u0644\u0648 \u0648\u0635\u0644\u062a \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0644\u0646 \u064a\u0646\u062c\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0625\u0630\u0627 \u0644\u0645 \u064a\u062c\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0633\u0628\u0628\u064b\u0627 \u0645\u0642\u0646\u0639\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u062e\u0637\u0648\u0629.<\/p>\n<p>\u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062c\u064a\u062f \u064a\u0648\u0636\u062d \u0628\u0633\u0631\u0639\u0629:<\/p>\n<p>\u0645\u0627 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f \u0648\u0645\u0627 \u0627\u0644\u062d\u0644\u061f \u0648\u0645\u0627 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0631\u0633\u0627\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0623\u064a \u0634\u0631\u0643\u0629. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0631\u0636 \u0623\u0643\u062b\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0628\u0627\u062d\u062a\u064a\u0627\u062c \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0632\u0627\u062f\u062a \u0641\u0631\u0635 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639\u0647.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0631\u0628\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0635\u0641\u062d\u0629 \u062a\u062d\u0648\u064a\u0644 \u0641\u0639\u0627\u0644\u0629<\/span><\/h3>\n<p>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0628\u0639\u062f \u0623\u0646 \u064a\u0636\u063a\u0637 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u061f<\/p>\n<p>\u0625\u0630\u0627 \u0648\u0635\u0644 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0628\u0637\u064a\u0626\u0629\u060c \u0623\u0648 \u0648\u062c\u062f \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0623\u0648 \u0644\u0645 \u064a\u0639\u0631\u0641 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0641\u0642\u062f \u062a\u062e\u0633\u0631 Conversion \u0643\u0627\u0646 \u0642\u0631\u064a\u0628\u064b\u0627 \u062c\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u062d\u062f\u0648\u062b.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0635\u0641\u062d\u0629:<\/p>\n<ul>\n<li aria-level=\"1\">\u0633\u0631\u064a\u0639\u0629 \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0647\u0627\u062a\u0641.<\/li>\n<li aria-level=\"1\">\u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n<li aria-level=\"1\">\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/li>\n<li aria-level=\"1\">\u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 CTA \u0648\u0627\u0636\u062d \u0648\u0633\u0647\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0644\u0643\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<\/span><\/h3>\n<p>\u0644\u0627 \u062a\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0647\u064a \u0627\u0644\u0623\u0641\u0636\u0644 \u062f\u0627\u0626\u0645\u064b\u0627.<\/p>\n<p>\u0628\u0639\u062f \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u0631\u0627\u0642\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0639\u0631\u0641 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0648\u0623\u064a \u062c\u0645\u0647\u0648\u0631 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644. \u062b\u0645 \u0627\u062e\u062a\u0628\u0631 \u0648\u0639\u062f\u0651\u0644 \u0628\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629.<\/p>\n<p>\u0631\u0627\u0642\u0628 \u2192 \u0627\u062e\u062a\u0628\u0631 \u2192 \u062d\u0633\u0651\u0646 \u2192 \u0643\u0631\u0631.<\/p>\n<p>\u0648\u0645\u0639 \u0627\u0644\u0648\u0642\u062a\u060c \u062a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0639\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 Conversion\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646.<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u0633 \u0628\u0648\u0643 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u061f<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0647\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0641\u0644\u0627 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0632\u0631 &#8220;\u0625\u0646\u0634\u0627\u0621 \u0625\u0639\u0644\u0627\u0646&#8221; \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<p>\u0627\u0628\u062f\u0623 \u0623\u0648\u0644\u064b\u0627 \u0628\u062a\u062d\u062f\u064a\u062f \u0645\u0646 \u062a\u0631\u064a\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0645\u0646\u0647 \u0623\u0646 \u064a\u0641\u0639\u0644\u0647\u060c \u062b\u0645 \u0627\u0628\u0646\u0650 \u0627\u0644\u062d\u0645\u0644\u0629 \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u064a\u0635\u0628\u062d \u0643\u0644 \u0639\u0646\u0635\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u062a\u0642\u0648\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u062d\u0648 \u0627\u0644\u0640 Conversion.<\/p>\n<h3><span style=\"font-size: 20px;\">1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0644\u062d\u0645\u0644\u0629<\/span><\/h3>\n<p>\u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0647\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627. \u0647\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u061f \u0645\u0628\u064a\u0639\u0627\u062a\u061f \u0623\u0645 \u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0645\u0639 \u0623\u0634\u062e\u0627\u0635 \u0645\u0647\u062a\u0645\u064a\u0646\u061f<\/p>\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u062d\u0648 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/p>\n<ul>\n<li>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 Leads: \u0645\u0646\u0627\u0633\u0628\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u064a\u062f \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0634\u062e\u0627\u0635 \u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643\u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u0645 \u0648\u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n<li>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a: \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0647\u062f\u0641\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0648 \u062a\u062d\u0642\u064a\u0642 Conversion \u0645\u0628\u0627\u0634\u0631.<\/li>\n<li>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a: \u062e\u064a\u0627\u0631 \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0646\u0627\u0642\u0634\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629.<\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\">2. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621<\/span><\/h3>\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641\u060c \u064a\u0623\u062a\u064a \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0647\u0645: \u0645\u0646 \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u061f<\/p>\n<p>\u0644\u064a\u0633 \u0643\u0644 \u062c\u0645\u0647\u0648\u0631 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643\u060c \u0644\u0630\u0644\u0643 \u062a\u062e\u062a\u0644\u0641 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0643\u0644 \u0646\u0648\u0639.<\/p>\n<ul>\n<li aria-level=\"1\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0628\u0627\u0631\u062f: \u0623\u0634\u062e\u0627\u0635 \u0644\u0645 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0627 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644. \u0647\u0646\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0639\u0644\u0627\u0646 \u064a\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u064a\u0642\u062f\u0645 \u0633\u0628\u0628\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645.<\/li>\n<li aria-level=\"1\">Custom Audiences: \u062c\u0645\u0647\u0648\u0631 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0633\u0627\u0628\u0642\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0632\u0627\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0635\u0641\u062d\u0627\u062a\u0643.<\/li>\n<li aria-level=\"1\">Retargeting: \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0623\u0638\u0647\u0631\u0648\u0627 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0644\u0643\u0646\u0647\u0645 \u0644\u0645 \u064a\u0643\u0645\u0644\u0648\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/li>\n<\/ul>\n<p>\u0648\u0647\u0624\u0644\u0627\u0621 \u063a\u0627\u0644\u0628\u064b\u0627 \u064a\u0633\u062a\u062d\u0642\u0648\u0646 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0644\u0623\u0646\u0647\u0645 \u0642\u0637\u0639\u0648\u0627 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<ul>\n<li aria-level=\"1\">Lookalike Audiences: \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0634\u062e\u0627\u0635 \u064a\u0634\u0628\u0647\u0648\u0646 \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u0623\u0648 \u0639\u0645\u0644\u0627\u0621 \u062d\u0627\u0644\u064a\u064a\u0646\u060c \u0628\u0647\u062f\u0641 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b.<\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\">3. \u0625\u0646\u0634\u0627\u0621 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u064a \u0645\u0642\u0646\u0639<\/span><\/h3>\n<p>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u064a\u062f \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0643\u0641\u064a. \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0641\u0647\u0645 \u0628\u0633\u0631\u0639\u0629 \u0644\u0645\u0627\u0630\u0627 \u064a\u0633\u062a\u062d\u0642 \u0627\u0647\u062a\u0645\u0627\u0645\u0647.<\/p>\n<ul>\n<li aria-level=\"1\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0627\u0646\u064a \u0645\u0646\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0628\u062f\u0623 \u0645\u0646 \u0627\u062d\u062a\u064a\u0627\u062c \u062d\u0642\u064a\u0642\u064a. \u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0641\u0643\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u062f\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0628\u0627\u0631\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0627\u0645\u0629.<\/li>\n<li aria-level=\"1\">\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0641\u0627\u0626\u062f\u0629: \u0644\u0627 \u062a\u0643\u062a\u0641\u0650 \u0628\u0648\u0635\u0641 \u0627\u0644\u062e\u062f\u0645\u0629. \u0648\u0636\u062d \u0645\u0627 \u0627\u0644\u0630\u064a \u0633\u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0627 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u0648\u062f \u0639\u0644\u064a\u0647. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0623\u0635\u0628\u062d \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0623\u0633\u0647\u0644.<\/li>\n<li aria-level=\"1\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CTA \u0648\u0627\u0636\u062d: \u0644\u0627 \u062a\u062a\u0631\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0633\u0627\u0621\u0644 \u0639\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u062f\u0639\u0648\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u062b\u0644: \u0627\u0637\u0644\u0628 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u2013 \u0627\u062d\u062c\u0632 \u0627\u0644\u0622\u0646 \u2013 \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0639\u0631\u0636 \u2013 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627.<\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\">4. \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0633\u062e\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/span><\/h3>\n<p>\u062d\u062a\u0649 \u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u064a\u062f\u0629\u060c \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0644\u0630\u0644\u0643\u060c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0623\u064a \u062d\u0645\u0644\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 Conversion.<\/p>\n<ul>\n<li aria-level=\"1\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0640 Creative: \u062c\u0631\u0651\u0628 \u0635\u0648\u0631\u064b\u0627 \u0623\u0648 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0644\u0627\u062d\u0638 \u0623\u064a \u0646\u0648\u0639 \u064a\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/li>\n<li aria-level=\"1\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0640 Ad Copy: \u0627\u062e\u062a\u0628\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0631\u0633\u0627\u0644\u0629 \u0648\u0632\u0627\u0648\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621.<\/li>\n<li aria-level=\"1\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: \u0642\u062f \u062a\u062c\u062f \u0623\u0646 Audience \u0645\u0639\u064a\u0646\u064b\u0627 \u064a\u062d\u0642\u0642 Conversion \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0641\u0636\u0644 \u0645\u0646 \u063a\u064a\u0631\u0647. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0646 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0623\u0646 \u062a\u064f\u0646\u0641\u0642.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0644\u064a\u0633 \u062a\u0634\u063a\u064a\u0644 \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u062d\u062f\u060c \u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062a\u0631\u0643\u064a\u0628\u0629 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 Conversion \u0645\u0645\u0643\u0646.<\/p>\n<h2>\u0633\u0639\u0631 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u064a \u0641\u064a\u0633 \u0628\u0648\u0643: \u0643\u0645 \u062a\u062d\u062a\u0627\u062c \u0641\u0639\u0644\u064b\u0627 \u0644\u0628\u062f\u0621 \u062d\u0645\u0644\u0629\u061f<\/h2>\n<p>\u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0623\u064a \u062d\u0645\u0644\u0629: \u0643\u0645 \u064a\u0628\u0644\u063a \u0633\u0639\u0631 <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/imholding.co\/ar\/%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%85%d9%85%d9%88%d9%84%d8%a9-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83\/\">\u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u064a \u0641\u064a\u0633 \u0628\u0648\u0643<\/a><\/span>\u061f<\/p>\n<p>\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u062a\u062d\u062f\u064a\u062f \u0631\u0642\u0645 \u0648\u0627\u062d\u062f \u0644\u0644\u062c\u0645\u064a\u0639 \u0644\u064a\u0633 \u062f\u0642\u064a\u0642\u064b\u0627. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0646\u0634\u0627\u0637\u060c \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0647\u062f\u0641\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0644\u0630\u0644\u0643\u060c \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0633\u0639\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0647\u0648 \u0641\u0647\u0645 \u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644\u0647\u060c \u0648\u0645\u0627 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0647\u0644 \u064a\u0648\u062c\u062f \u0633\u0639\u0631 \u062b\u0627\u0628\u062a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u061f<\/span><\/h3>\n<p>\u0644\u0627 \u064a\u0648\u062c\u062f \u0633\u0639\u0631 \u062b\u0627\u0628\u062a \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/p>\n<p>\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u062b\u0645 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629. \u0644\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0644\u064a\u0633 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u062f\u062f \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0645\u0639\u0631\u0641\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u062f\u0649 \u0645\u0646\u0627\u0633\u0628\u062a\u0647\u0627 \u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0645\u0627 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u061f<\/span><\/h3>\n<p>\u0639\u0646\u062f \u062d\u0633\u0627\u0628 \u0633\u0639\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u0649 <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/imholding.co\/ar\/%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83\/\">\u0641\u064a\u0633\u0628\u0648\u0643<\/a><\/span>\u060c \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u062a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0623\u0647\u0645\u0647\u0627:<\/p>\n<ul>\n<li aria-level=\"1\">\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629: \u062a\u0643\u0644\u0641\u0629 \u062d\u0645\u0644\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u062c\u0645\u0639 \u0627\u0644\u0640 Leads.<\/li>\n<li aria-level=\"1\">\u062d\u062c\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629: \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0642\u062f \u062a\u0631\u062a\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641: \u0628\u0639\u0636 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0623\u0648 \u0623\u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627.<\/li>\n<li aria-level=\"1\">\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646: \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062c\u0630\u0627\u0628 \u0648\u0627\u0644\u0645\u0644\u0627\u0626\u0645 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a: \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u062d\u0633\u0628 \u0627\u0644\u062f\u0648\u0644\u0629 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0648\u062d\u062c\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a\u0647\u0627.<\/li>\n<\/ul>\n<p>\u0644\u0630\u0644\u0643\u060c \u0644\u0627 \u062a\u0628\u062d\u062b \u0641\u0642\u0637 \u0639\u0646 &#8220;\u0623\u0631\u062e\u0635 \u0625\u0639\u0644\u0627\u0646&#8221;. \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0643\u064a\u0641 \u062a\u062d\u062f\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0646\u0634\u0627\u0637\u0643\u061f<\/span><\/h3>\n<p>\u0627\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0647\u062f\u0641 \u0648\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 Leads \u0645\u062b\u0644\u064b\u0627\u060c \u0636\u0639 \u062a\u0635\u0648\u0631\u064b\u0627 \u0645\u0628\u062f\u0626\u064a\u064b\u0627 \u0644\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u062b\u0645 \u0631\u0627\u0642\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0643\u0644 Lead. \u0628\u0639\u062f \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n<p>\u0648\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0645\u0631\u0627\u062d\u0644:<\/p>\n<ol>\n<li aria-level=\"1\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0641\u0636\u0644.<\/li>\n<li aria-level=\"1\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0636\u0639\u064a\u0641\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/li>\n<li aria-level=\"1\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062b\u0628\u062a \u0643\u0641\u0627\u0621\u062a\u0647\u0627.<\/li>\n<\/ol>\n<h3><span style=\"font-size: 20px;\">\u0647\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u062a\u0639\u0646\u064a \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644\u061f<\/span><\/h3>\n<p>\u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629.<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u0641\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628 \u0623\u0648 \u0625\u0639\u0644\u0627\u0646 \u0636\u0639\u064a\u0641\u060c \u0648\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0642\u0644 \u0645\u0646 \u062d\u0645\u0644\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0623\u0635\u063a\u0631 \u0644\u0643\u0646\u0647\u0627 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0641\u0636\u0644.<\/p>\n<p>\u0644\u0647\u0630\u0627\u060c \u0644\u0627 \u062a\u062c\u0639\u0644 \u0647\u062f\u0641\u0643 \u0645\u062c\u0631\u062f \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642. \u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 Conversion \u0648\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0639\u0646\u062f \u0627\u0644\u0633\u0624\u0627\u0644 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u064a \u0641\u064a\u0633 \u0628\u0648\u0643\u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639\u061b \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0647\u062f\u0641 \u0646\u0634\u0627\u0637\u0643\u060c \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062d\u0642\u064a\u0642\u0647\u0627.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0639\u0631\u0641 \u0623\u0646 \u062d\u0645\u0644\u062a\u0643 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u062a\u062d\u0642\u0642 Conversion \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/h2>\n<p>\u0644\u064a\u0633 \u0643\u0644 \u0625\u0639\u0644\u0627\u0646 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0646\u0642\u0631\u0627\u062a \u0643\u062b\u064a\u0631\u0629 \u064a\u0639\u062a\u0628\u0631 \u0646\u0627\u062c\u062d\u064b\u0627. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0641\u0644\u0627 \u0628\u062f \u0623\u0646 \u062a\u0642\u064a\u0633 \u0645\u0627 \u064a\u062d\u062f\u062b \u0628\u0639\u062f \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<p>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0643 \u0641\u0639\u0644\u064b\u0627 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u062d: \u0643\u0645 \u0634\u062e\u0635 \u0627\u062a\u062e\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u061f \u0648\u0643\u0645 \u062f\u0641\u0639\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/p>\n<h3><span style=\"font-size: 20px;\">\u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/span><\/h3>\n<p>\u0647\u0646\u0627\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u062a\u0633\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d:<\/p>\n<ul>\n<li aria-level=\"1\">CTR: \u064a\u0642\u064a\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0636\u063a\u0637\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0639\u062f \u0631\u0624\u064a\u062a\u0647. \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0640 CTR \u0642\u062f \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0623\u0648 \u0627\u0644\u0640 Creative \u062c\u0630\u0627\u0628 \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n<li aria-level=\"1\">CPC: \u064a\u0648\u0636\u062d \u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0646\u0642\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0644\u0643\u0646 \u0627\u0646\u062e\u0641\u0627\u0636\u0647 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0639\u0646\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629\u061b \u0641\u0642\u062f \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u0642\u0631\u0627\u062a \u0631\u062e\u064a\u0635\u0629 \u0645\u0646 \u0623\u0634\u062e\u0627\u0635 \u063a\u064a\u0631 \u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n<li aria-level=\"1\">Cost per Lead: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0641\u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0648\u0636\u062d \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0643\u0644 Lead. \u0648\u0647\u0648 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u064a\u064b\u0627.<\/li>\n<li aria-level=\"1\">Conversion Rate: \u064a\u0642\u064a\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0627\u0646\u062a\u0642\u0644\u0648\u0627 \u0645\u0646 \u062e\u0637\u0648\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649 \u062b\u0645 \u0623\u062a\u0645\u0648\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621. \u0643\u0644\u0645\u0627 \u0627\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0643\u0627\u0646 \u0630\u0644\u0643 \u0645\u0624\u0634\u0631\u064b\u0627 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li>\n<li aria-level=\"1\">Cost per Conversion: \u064a\u062e\u0628\u0631\u0643 \u0643\u0645 \u062a\u0646\u0641\u0642 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 Conversion \u0641\u0639\u0644\u064a. \u0648\u0647\u0630\u0627 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0633\u0639\u0631 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u064a \u0641\u064a\u0633 \u0628\u0648\u0643 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062a\u062c\u0627\u0631\u064a.<\/li>\n<li aria-level=\"1\">ROAS: \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0645\u0639 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a\u0647\u0627 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0644\u064a\u0647\u0627.<\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\">\u0643\u064a\u0641 \u062a\u0639\u0631\u0641 \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0627\u0633\u0628\u0629\u061f<\/span><\/h3>\n<p>\u0644\u0627 \u062a\u0648\u062c\u062f \u062a\u0643\u0644\u0641\u0629 \u0645\u062b\u0627\u0644\u064a\u0629 \u062a\u0646\u0627\u0633\u0628 \u0643\u0644 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p>\u0641\u0645\u062b\u0644\u064b\u0627\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0645\u0631\u062a\u0641\u0639\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0646\u062a\u062c \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0633\u0639\u0631\u060c \u0644\u0643\u0646\u0647\u0627 \u0645\u0642\u0628\u0648\u0644\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0644\u062e\u062f\u0645\u0629 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629.<\/p>\n<p>\u0644\u0630\u0644\u0643\u060c \u0642\u0627\u0631\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0646\u0647.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0646\u0641\u0642 \u0623\u0642\u0644 \u0645\u0645\u0627 \u064a\u062d\u0642\u0642\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0642\u064a\u0645\u0629\u060c \u0641\u0627\u0644\u062d\u0645\u0644\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0631\u0628\u062d\u0629 \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u0643\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0647\u064a \u0627\u0644\u0623\u0631\u062e\u0635 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<p>\u0648\u0627\u0644\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0644\u064a\u0633 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0631\u062e\u0635 \u0625\u0639\u0644\u0627\u0646\u060c \u0628\u0644 \u0628\u0646\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u064a\u062d\u0642\u0642 Conversion \u0645\u0631\u0628\u062d\u064b\u0627 \u0648\u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062a\u0648\u0633\u0639.<\/p>\n<h2>\u0645\u062a\u0649 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0628\u062f\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0646\u0641\u0633\u0643\u061f<\/h2>\n<p>\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u062a\u0628\u062f\u0648 \u0633\u0647\u0644\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0644\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 Conversion \u0645\u0631\u062a\u0641\u0639 \u0648\u0645\u0633\u062a\u0645\u0631 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0628\u062f\u0623\u062a \u062a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u064f\u0646\u0641\u0642 \u062f\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0636\u062d\u0629\u060c \u0623\u0648 \u0623\u0646 \u0644\u062f\u064a\u0643 \u0646\u0642\u0631\u0627\u062a \u0643\u062b\u064a\u0631\u0629 \u062f\u0648\u0646 \u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0648\u0642\u062a \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0641\u0631\u064a\u0642 \u0645\u062a\u062e\u0635\u0635 \u064a\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u062d\u0644\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u064a\u0639\u0627\u0644\u062c\u0647\u0627.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0641\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0636\u062d\u0629<\/span><\/h3>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0646\u0641\u0642 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0644\u0627 \u062a\u0639\u0631\u0641 \u0623\u064a\u0646 \u062a\u0630\u0647\u0628 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0641\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0648\u0644\u064a\u0633 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/p>\n<p>\u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635 \u064a\u0633\u062a\u0637\u064a\u0639 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0627\u0644\u0640 Creative\u060c \u0627\u0644\u0640 Offer\u060c \u0648\u0627\u0644\u0640 Conversion Tracking \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u0636\u0639\u0641.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 Clicks \u0628\u062f\u0648\u0646 Conversions<\/span><\/h3>\n<p>\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u062d\u062f\u0647\u0627 \u0644\u064a\u0633\u062a \u0627\u0644\u0647\u062f\u0641.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 Clicks \u0648\u0644\u0643\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0644\u0627 \u064a\u0634\u062a\u0631\u0648\u0646 \u0623\u0648 \u064a\u0631\u0633\u0644\u0648\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645\u060c \u0641\u0647\u0646\u0627\u0643 \u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0625\u062d\u062f\u0649 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0628\u0628:<\/p>\n<ul>\n<li aria-level=\"1\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0639\u0631\u0636 \u063a\u064a\u0631 \u0645\u0642\u0646\u0639.<\/li>\n<li aria-level=\"1\">\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0636\u0639\u064a\u0641\u0629.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0640 CTA \u063a\u064a\u0631 \u0648\u0627\u0636\u062d.<\/li>\n<\/ul>\n<p>\u0647\u0646\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u062e\u0635\u0635 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0628\u0628 \u0628\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/span><\/h3>\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0623\u0635\u0639\u0628 \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/p>\n<p>\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0644\u0627 \u062a\u0646\u0638\u0631 \u0641\u0642\u0637 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0628\u0644 \u062a\u062d\u0627\u0648\u0644 \u0641\u0647\u0645 \u0645\u0646 \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621 \u0648\u0643\u064a\u0641 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631<\/span><\/h3>\n<p>\u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u062a\u0627\u0628\u0639\u0629\u060c \u0648\u0644\u064a\u0633 \u0625\u0637\u0644\u0627\u0642\u064b\u0627 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n<p>\u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u060c \u062b\u0645 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<p>\u0643\u0644 \u062a\u062d\u0633\u064a\u0646 \u0635\u063a\u064a\u0631 \u0642\u062f \u064a\u0635\u0646\u0639 \u0641\u0631\u0642\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 Conversion.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u064a\u062f \u0628\u0646\u0627\u0621 Funnel \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0648\u0633\u0639<\/span><\/h3>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0645\u062c\u0631\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0642\u062f \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0628\u0646\u0641\u0633\u0643.<\/p>\n<p>\u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u0633\u062a\u0645\u0631 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 Marketing Funnel \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u0628\u062f\u0623 \u0645\u0646 \u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u062b\u0645 \u0628\u0646\u0627\u0621 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u062b\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 Conversion.<\/p>\n<p>\u0648\u0647\u0646\u0627 \u062a\u0635\u0628\u062d \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u062e\u0637\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0641\u0631\u0642\u0629 \u0625\u0644\u0649 \u0645\u0646\u0638\u0648\u0645\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f\u0643 IM Holding Arabia \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u061f<\/h2>\n<p>\u0646\u062c\u0627\u062d \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/imholding.co\/ar\/%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83\/\">\u0641\u064a\u0633 \u0628\u0648\u0643<\/a><\/span> \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u0642\u0637. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0623\u0642\u0648\u0649 \u062a\u0623\u062a\u064a \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u062a\u0628\u062f\u0623 \u0628\u0641\u0647\u0645 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0640 Conversion \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n<p>\u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 IM Holding Arabia\u061b \u0628\u062e\u0628\u0631\u0629 \u062a\u0645\u062a\u062f \u0644\u0646\u062d\u0648 25 \u0639\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u062a\u062c\u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/span><\/h3>\n<p>\u0642\u0628\u0644 \u062a\u0634\u063a\u064a\u0644 \u0623\u064a \u062d\u0645\u0644\u0629\u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0647\u0645: \u0641\u0647\u0645 \u0627\u0644\u0646\u0634\u0627\u0637 \u0648\u0627\u0644\u0647\u062f\u0641.<\/p>\n<p>\u0647\u0644 \u062a\u0631\u064a\u062f \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 Leads\u061f \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u061f \u0623\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0634\u062e\u0627\u0635 \u0633\u0628\u0642 \u0644\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643\u061f<\/p>\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u062d\u0645\u0644\u0629 \u062a\u062e\u062f\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u062f\u0644 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0644\u0627 \u062a\u0624\u062b\u0631 \u0641\u064a \u0646\u0645\u0648 \u0627\u0644\u0646\u0634\u0627\u0637.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0640 Buyer Persona<\/span><\/h3>\n<p>\u0645\u0646 \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u061f<\/p>\n<p>\u062a\u0633\u0627\u0639\u062f \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0640 Buyer Persona \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0633\u0644\u0648\u0643\u0647\u060c \u062f\u0648\u0627\u0641\u0639\u0647\u060c \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629\u060c \u0648\u064a\u0632\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/span><\/h3>\n<p>\u0628\u0639\u062f \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n<p>\u0642\u062f \u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0623\u0648 Retargeting \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u0627\u0628\u0642\u064b\u0627.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0648\u0636\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0623\u0645\u0627\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0640 Ad Copy \u0648\u0627\u0644\u0640 Creatives<\/span><\/h3>\n<p>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062c\u064a\u062f \u064a\u062c\u0628 \u0623\u0646 \u064a\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u0647\u0645 \u0623\u0646 \u064a\u0648\u0635\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u0633\u0631\u0639\u0629.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u064a\u062a\u0645 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0640 Copy \u0648\u0627\u0644\u0640 Visuals \u0648\u0627\u0644\u0640 Offer \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0647\u062f\u0641\u060c \u0645\u0639 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0635\u064a\u063a\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0625\u0639\u062f\u0627\u062f Tracking \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/span><\/h3>\n<p>\u0628\u062f\u0648\u0646 Tracking \u0648\u0627\u0636\u062d\u060c \u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u064a\u062a\u0645 \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 Conversion Rate \u0648Cost per Conversion \u0648ROAS \u0639\u0646\u062f \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0635\u0648\u0631\u0629 \u0623\u0648\u0636\u062d \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span><\/h3>\n<p>\u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0627 \u062a\u0646\u062a\u0647\u064a \u0628\u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642\u0647\u0627.<\/p>\n<p>\u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644\u060c \u062b\u0645 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u062a\u062d\u0642\u064a\u0642 Conversion \u0623\u0641\u0636\u0644.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0627\u0631 IM Holding Arabia \u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643\u061f<\/h2>\n<p>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0627 \u062a\u0639\u0646\u064a \u0645\u062c\u0631\u062f \u062a\u0634\u063a\u064a\u0644 \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0631\u0628\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0636\u062d.<\/p>\n<p>\u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u062c\u0639\u0644 IM Holding Arabia \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0643\u0639\u0646\u0635\u0631 \u0645\u0646\u0641\u0635\u0644.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0636\u062d<\/span><\/h3>\n<p>\u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/p>\n<p>\u0647\u0644 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0645\u0628\u064a\u0639\u0627\u062a\u061f Leads\u061f \u0631\u0633\u0627\u0626\u0644\u061f \u0623\u0645 \u062d\u062c\u0648\u0632\u0627\u062a\u061f<\/p>\n<p>\u0648\u0636\u0648\u062d \u0627\u0644\u0647\u062f\u0641 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0646\u062d\u0648 \u0646\u062a\u064a\u062c\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0644\u064a\u0633 \u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u0642\u0637<\/span><\/h3>\n<p>\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0622\u0644\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u0627 \u064a\u0639\u0646\u064a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0627\u0644\u0634\u0631\u0627\u0621. \u0644\u0630\u0644\u0643 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0641\u0631\u0635 \u0627\u0644\u0640 Conversion.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span><\/h3>\n<p>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646.<\/p>\n<p>\u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n<p>\u0645\u0627 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0623\u0643\u0628\u0631.<\/p>\n<h3><span style=\"font-size: 20px;\">\u062a\u062d\u0633\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h3>\n<p>\u0644\u0627 \u064a\u0643\u0641\u064a \u0623\u0646 \u062a\u0639\u0631\u0641 \u062d\u062c\u0645 \u0627\u0644\u0625\u0646\u0641\u0627\u0642\u061b \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0643\u0645 \u064a\u0643\u0644\u0641\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062a\u0627\u0628\u0639\u0629 Cost per Lead \u0648Cost per Conversion\u060c \u064a\u0645\u0643\u0646 \u0627\u0643\u062a\u0634\u0627\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0647\u062f\u0631 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0631\u0628\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0640 Marketing Funnel<\/span><\/h3>\n<p>\u0644\u064a\u0633 \u0643\u0644 \u0634\u062e\u0635 \u064a\u0631\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 Marketing Funnel \u064a\u0628\u062f\u0623 \u0628\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062b\u0645 \u0628\u0646\u0627\u0621 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 Conversion.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0644\u064a\u0633 Vanity Metrics<\/span><\/h3>\n<p>\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0645\u0647\u0645\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0641\u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0645\u062a\u0627\u0628\u0639\u0629:<\/p>\n<ul>\n<li aria-level=\"1\">Leads.<\/li>\n<li aria-level=\"1\">Conversions.<\/li>\n<li aria-level=\"1\">Cost per Conversion.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648ROAS.<\/li>\n<\/ul>\n<p>\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0623\u0646 \u064a\u062a\u062d\u0648\u0644 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u0646\u0641\u0627\u0642 \u0625\u0639\u0644\u0627\u0646\u064a \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0646\u0634\u0627\u0637.<\/p>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 IM Holding Arabia \u0645\u0646 \u0623\u0648\u0644 \u0641\u0643\u0631\u0629 \u0625\u0644\u0649 Conversion<\/h2>\n<p>\u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0627 \u062a\u0628\u062f\u0623 \u0628\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0642\u0637\u060c \u0628\u0644 \u0628\u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629 \u062a\u0631\u0628\u0637 \u0643\u0644 \u062e\u0637\u0648\u0629 \u0628\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a: \u062a\u062d\u0642\u064a\u0642 Conversion \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n<p>\u0645\u0639 IM Holding Arabia\u060c \u062a\u0645\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u062a\u0631\u0627\u0628\u0637\u0629:<\/p>\n<h3><span style=\"font-size: 20px;\">1. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/span><\/h3>\n<p>\u064a\u062a\u0645 \u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0646\u0634\u0627\u0637\u060c \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062d\u0645\u0644\u0629.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641: \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0646\u0634\u0627\u0637\u060c \u0648\u0644\u064a\u0633 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0637\u0629 \u062c\u0627\u0647\u0632\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">2. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0648\u0627\u0644\u0640 Conversion<\/span><\/h3>\n<p>\u0647\u0644 \u062a\u0631\u064a\u062f \u0645\u0628\u064a\u0639\u0627\u062a\u060c Leads\u060c \u0631\u0633\u0627\u0626\u0644 \u0623\u0648 \u062d\u062c\u0648\u0632\u0627\u062a\u061f<\/p>\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062f\u0642\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">3. \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/span><\/h3>\n<p>\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u0639 \u062f\u0631\u0627\u0633\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u0633\u0644\u0648\u0643\u0647 \u0648\u0645\u0631\u062d\u0644\u0629 \u0648\u062c\u0648\u062f\u0647 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a.<\/p>\n<h3><span style=\"font-size: 20px;\">4. \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/span><\/h3>\n<p>\u064a\u062a\u0645 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u062d\u0648\u0644:<\/p>\n<ol>\n<li aria-level=\"1\">\u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/li>\n<li aria-level=\"1\">\u0627\u0644\u062d\u0644 \u0648\u0627\u0644\u0642\u064a\u0645\u0629.<\/li>\n<li aria-level=\"1\">CTA \u0648\u0627\u0636\u062d.<\/li>\n<\/ol>\n<p>\u0648\u0647\u0646\u0627 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0640 Creative \u0648\u0627\u0644\u0640 Ad Copy \u0628\u0645\u0627 \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<h3><span style=\"font-size: 20px;\">5. \u0625\u0637\u0644\u0627\u0642 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062d\u0645\u0644\u0629<\/span><\/h3>\n<p>\u0644\u0627 \u064a\u062a\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0646\u0633\u062e\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621.<\/p>\n<h3><span style=\"font-size: 20px;\">6. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/span><\/h3>\n<p>\u0628\u0639\u062f \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u064a\u062a\u0645 \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 CTR \u0648Cost per Lead \u0648Conversion Rate \u0644\u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641.<\/p>\n<h3><span style=\"font-size: 20px;\">7. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u062a\u0647\u0627<\/span><\/h3>\n<p>\u064a\u062a\u0645 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0646\u062d\u0648 \u0645\u0627 \u064a\u062d\u0642\u0642 Conversion \u0623\u0641\u0636\u0644 \u0648\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644.<\/p>\n<h3><span style=\"font-size: 20px;\">8. Scaling \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/span><\/h3>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u062b\u0628\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u062c\u0627\u062d\u0647\u0627\u060c \u064a\u0645\u0643\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0645\u0639 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/p>\n<p>\u062a\u062d\u0644\u064a\u0644 \u2192 \u0647\u062f\u0641 \u2192 \u062c\u0645\u0647\u0648\u0631 \u2192 \u0639\u0631\u0636 \u2192 \u0627\u062e\u062a\u0628\u0627\u0631 \u2192 \u062a\u062d\u0633\u064a\u0646 \u2192 Scaling<\/p>\n<p>\u0648\u0647\u0643\u0630\u0627 \u064a\u062a\u062d\u0648\u0644 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u0646\u0641\u0627\u0642 \u0625\u0639\u0644\u0627\u0646\u064a \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0642\u0628\u0644 \u0637\u0644\u0628 \u062e\u062f\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643\u060c \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u062d\u0648\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629\u061f<\/span><\/h3>\n<p>\u0646\u0639\u0645\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0628\u062f\u0621 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641\u060c \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/p>\n<p>\u0627\u0644\u0623\u0641\u0636\u0644 \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062b\u0645 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0645\u0627 \u0623\u0641\u0636\u0644 \u0647\u062f\u0641 \u0644\u062d\u0645\u0644\u0629 \u0641\u064a\u0633\u0628\u0648\u0643 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/h3>\n<p>\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0647\u062f\u0641 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0646\u0634\u0627\u0637\u0643 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0623\u0645\u0627 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0648\u0627\u0635\u0644 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0641\u0642\u062f \u062a\u0643\u0648\u0646 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0640 Leads \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0647\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0645\u0646\u0627\u0633\u0628 \u0644\u0643\u0644 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/span><\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0646\u0634\u0627\u0637 \u0644\u0622\u062e\u0631.<\/p>\n<p>\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u062f\u0648\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u0644\u0647\u0627 \u0639\u0648\u0627\u0645\u0644 \u062a\u062d\u062f\u062f \u0637\u0631\u064a\u0642\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0643\u0645 \u064a\u0633\u062a\u063a\u0631\u0642 \u0638\u0647\u0648\u0631 \u0646\u062a\u0627\u0626\u062c \u062d\u0645\u0644\u0629 \u0641\u064a\u0633\u0628\u0648\u0643\u061f<\/span><\/h3>\n<p>\u0644\u0627 \u064a\u0648\u062c\u062f \u0648\u0642\u062a \u062b\u0627\u0628\u062a \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/p>\n<p>\u0642\u062f \u062a\u0638\u0647\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u0648\u0644\u064a\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0641\u062a\u0631\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0646\u0627\u0633\u0628\u0629. \u0644\u0630\u0644\u0643 \u0644\u0627 \u064a\u064f\u0641\u0636\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u0642\u0637.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0646\u0634\u0627\u0637\u064a\u061f<\/span><\/h3>\n<p>\u0644\u0627 \u062a\u0642\u0627\u0631\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0631\u0642\u0645 \u062b\u0627\u0628\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0646\u0647.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0627\u0633\u0628\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0627 \u064a\u062d\u0642\u0642\u0647 \u0644\u0644\u0646\u0634\u0627\u0637\u060c \u0641\u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u0627\u062c\u062d\u0629 \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u0623\u0631\u062e\u0635.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0647\u0644 \u0627\u0644\u0623\u0641\u0636\u0644 \u0639\u0645\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0646\u0641\u0633\u064a \u0623\u0645 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629\u061f<\/span><\/h3>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0644\u062f\u064a\u0643 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0648\u0642\u062a\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0628\u0646\u0641\u0633\u0643.<\/p>\n<p>\u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 IM Holding Arabia \u0623\u0641\u0636\u0644 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n<h2>\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u064a\u0646\u061f<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0646\u0641\u0642 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643 \u062f\u0648\u0646 \u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u062a\u0630\u0647\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0623\u0648 \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0642\u062f \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643.<\/p>\n<p>\u0645\u0639 IM Holding Arabia\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0623\u0648\u0636\u062d \u0644\u062d\u0645\u0644\u062a\u0643\u060c \u0648\u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 Conversion \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/p>\n<p>\u0628\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062f\u0648\u0646 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0627\u0628\u062f\u0623 \u0628\u062e\u0637\u0648\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0647\u062f\u0627\u0641 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0646\u0634\u0627\u0637\u0643.<\/p>\n<p>\u0627\u0637\u0644\u0628 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0644\u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 IM Holding Arabia \u0648\u0627\u0628\u062f\u0623 \u0628\u062e\u0637\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0646\u0634\u0627\u0637\u0643.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"porto-u-heading  wpb_custom_95aa9a11c17ad45cfabaf210d84ee7cc porto-u-deedcbb7371acea8894cf5880bfdad9c \"><div class=\"porto-u-main-heading\"><h2   style=\"margin-bottom: 5px;\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0641\u064a\u0633 \u0628\u0648\u0643<\/h2><\/div><style>.porto-u-deedcbb7371acea8894cf5880bfdad9c.porto-u-heading{text-align:right}<\/style><\/div><div class=\"porto-u-heading  wpb_custom_95aa9a11c17ad45cfabaf210d84ee7cc porto-u-deedcbb7371acea8894cf5880bfdad9c \"><div class=\"porto-u-heading-spacer line_only\" style=\"height:4px;\"><span class=\"porto-u-headings-line\" style=\"border-style:solid;border-bottom-width:4px;border-color:#f49f1c;width:50px;\"><\/span><\/div><style>.porto-u-deedcbb7371acea8894cf5880bfdad9c.porto-u-heading{text-align:right} .porto-u-deedcbb7371acea8894cf5880bfdad9c .porto-u-headings-line{float: right;}<\/style><\/div>[vc_toggle title=&#8221;\u0643\u0645 \u0633\u0639\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u061f&#8221; css=&#8221;&#8221; css_params=&#8221;&#8221;]\u0644\u0627 \u064a\u0648\u062c\u062f \u0633\u0639\u0631 \u062b\u0627\u0628\u062a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0644\u0623\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u060c \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0644\u0645\u062c\u0627\u0644\u060c 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\u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0633\u0647\u0648\u0644\u0629 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u0644\u0643\u0646 \u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0647\u062f\u0641 Conversion \u0648\u0627\u0636\u062d \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0639\u0644\u064a\u0629.[\/vc_toggle][vc_toggle title=&#8221;\u0643\u064a\u0641 \u0623\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u0633 \u0628\u0648\u0643 \u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u061f&#8221; css=&#8221;&#8221; css_params=&#8221;&#8221;]\u062a\u0628\u062f\u0623 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641\u060c \u062b\u0645 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 \u0648Offer \u0645\u0642\u0646\u0639\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0648\u0633\u064a\u0644\u0629 \u062a\u062d\u0648\u064a\u0644 \u0641\u0639\u0627\u0644\u0629\u060c \u062b\u0645 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0633\u062e\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.[\/vc_toggle][vc_toggle title=&#8221;\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0623\u0646 \u0625\u0639\u0644\u0627\u0646 \u0641\u064a\u0633 \u0628\u0648\u0643 \u0646\u0627\u062c\u062d\u061f&#8221; css=&#8221;&#8221; css_params=&#8221;&#8221;]\u0644\u0627 \u064a\u0643\u0641\u064a \u0642\u064a\u0627\u0633 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a. \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 Lead \u0623\u0648 Conversion\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0646\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0645\u062f\u0649 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.[\/vc_toggle][vc_toggle title=&#8221;\u0647\u0644 \u0627\u0644\u0623\u0641\u0636\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0646\u0641\u0633\u064a \u0623\u0645 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0634\u0631\u0643\u0629 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\u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0641\u0631\u064a\u0642 \u0645\u062a\u062e\u0635\u0635 \u0623\u0641\u0636\u0644 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u063a\u064a\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/span>[\/vc_toggle][vc_toggle title=&#8221;\u0644\u0645\u0627\u0630\u0627 \u0623\u062e\u062a\u0627\u0631 IM Holding Arabia \u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u061f&#8221; css=&#8221;&#8221; css_params=&#8221;&#8221;]\u062a\u0633\u0627\u0639\u062f IM Holding Arabia \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062a\u062c\u0627\u0631\u064a\u060c \u0628\u062f\u0627\u064a\u0629\u064b \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u0646\u0634\u0627\u0637 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0647\u062f\u0641\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0641\u0642\u0637\u060c \u0628\u0644 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0627\u0639\u062f 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\u0648\u0623\u0647\u062f\u0627\u0641 \u0646\u0634\u0627\u0637\u0643. \u0644\u0630\u0644\u0643\u060c \u062a\u062d\u062a\u0627\u062c 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